As international press corp converge in New York City for the much anticipated
World Basketball Festival.
Nike Basketball,
Jordan Brand, and
CONVERSE will be hosting a series of venues across this city of 8 million, from concerts, in-store appearances, even to pop-up retail locations. Introducing BLVD 134, a stand along storefront on the edge of Harlem and just a block east of The Ball Room exhibition space. In essence a temporary “Nike 255 Lab”, BLVD 134 allows visitors, both local and foreign, to get hands-on the personalization and customization process. Included are several special options only available during the time of World Basketball Festival. The BLVD 134 retail concept will open till this Sunday, August 15th, when WBF wraps up in
Madison Square Garden.
