The SS10 collections keep rolling in – this time it’s Velour’s. Launched in 1997 by Per Andersson, Velour started out as a store which sold deadstock clothing from his grandmother’s old shop. He then opened Nostalgi, which mixed in deadstock clothing with his own remakes and interpretations of that clothing – which eventually evolved into Velour.
Keeping one eye on the fact that SS10 collections launch in January, Velour have added cable knit jumpers, striped sweaters and lightweight duffle coats. There’s also rolled up denim shorts, chinos galore and plenty of checked shirts.